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22st Annual OLC International Conference
November 16-18, 2016 | Orlando, Florida | Walt Disney World Swan/Dolphin Resort

OLC Innovate 2016 - Innovations in Blended and Online Learning
April 20-22, 2016 | New Orleans, LA | Sheraton New Orleans Hotel

Designing E-Service-Learning within Blended Learning Environments

Jennifer Maddrell (Old Dominion University, US)
Session Information
July 9, 2014 - 10:10am
Blended Models and Course Design
Institutional Level: 
Multiple Levels
Audience Level: 
Session Type: 
Featured Session
Plaza Ballroom E
Session Duration: 
50 Minutes
Information Session 5
Virtual Session

This session will explore the course design of e-service-learning to engage students in the real-world application of course content within blended learning environments.

Extended Abstract

This session will explore the design of e-service-learning to engage students in the real-world application of course content. Service-learning is an educational approach used extensively in traditional face-to-face programs that combines community service, academic coursework, and work-based experiential learning. Within a blended model, e-service-learning occurs when either the instruction or the service components are conducted virtually. Utilizing a course design framework that considers subject-matter and desired learning outcomes, as well as the potential needs of nonprofits and other social enterprises, session participants will contemplate the design of e-service-learning experiences for their unique educational contexts, including best practices associated with client engagement, project management, student mentorship, and learner assessment. In addition to an examination of the opportunities and benefits of service-learning, the potential challenges of incorporating e-service-learning in an blended setting will be considered. A review of the design, development, and implementation of a recent e-service-learning project involving college students and faculty from 15 colleges who collaborated to adapt or create open educational resources (OER) for adult basic education will frame the discussion.

Lead Presenter
Jennifer Maddrell Jennifer Maddrell is adjunct faculty in the Instructional Design and Technology program in the College of Education at Old Dominion University (ODU) where she completed her PhD. In addition to her teaching appointment at ODU, Jennifer is also an instructional design consultant and serves as the Assistant Editor of the Journal of Computing in Higher Education, a position she has held since 2008.

In 2013, Jennifer developed the Designers for Learning platform to connect instructional designers with nonprofit organizations and social enterprises in need of instructional products and services to support their operations. The purpose of Designers for Learning is (a) to provide nonprofits with instructional design products that improve performance, and (b) to provide instructional design students experience to develop their skills. Her other recent professional projects include a contract with Savant Learning Systems, as well as the National Institute of Aerospace Associates to perform a two-year instructional evaluation of the Real-World / In-World NASA Engineering Design Challenge. While living in New York, Jennifer had an appointment with Baruch College to design and facilitate courses within the school’s Corporate Training and Instructional Design program in the Division of Continuing and Professional Studies, which included the design and implementation of a customized training workshop with the Metropolitan Transit Authority.

Prior to enrolling in the ODU doctoral program, Jennifer worked for over 15 years within leading global insurance companies and progressed through various underwriting and management positions after completing a Bachelor of Business Administration degree at the University of Wisconsin in Madison and a Master of Business Administration degree at the University of Illinois at Chicago. In 2005, Jennifer began a career transition to pursue her passion for education and technology. After taking a series of instructional design courses at New York University, she was accepted into the Master of Science in Education program at Indiana University where she completed her degree in 2007. While a student at Old Dominion University, Jennifer was a Graduate Research Assistant and received the 2010 Mandell Award as outstanding student in Instructional Design and Technology. She received a 2010 – 2011 dissertation fellowship to complete her doctoral dissertation that examined the relationship between distance learners’ perceptions of community and learning outcomes.