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22st Annual OLC International Conference
November 16-18, 2016 | Orlando, Florida | Walt Disney World Swan/Dolphin Resort

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Creating a Strategic Enrollment Management Culture in an Distance Learning Adult-Focused Institution

Mary Caro (Thomas Edison State College, USA)
Sylvia G Hamilton (Thomas Edison State College, USA)
Session Information
October 14, 2015 - 11:45am
Institutional Strategies & Innovations
Major Emphasis of Presentation: 
Practical Application
Major Emphasis of Presentation: 
Theory/Conceptual Framework
Institutional Level: 
Universities and Four Year Institutions
Audience Level: 
Session Type: 
Information Session
Oceanic 6
Session Duration: 
45 Minutes
Concurrent Session 1

Learn how Thomas Edison State College created a successful growth culture utilizing strategic enrollment management to grow its distance learning adult-focused programs.

Extended Abstract

Thomas Edison State College has embarked on a continuous journey to develop a growth oriented culture which includes a focus on strategic enrollment management within its distance learning framework. With adult students' needs evolving and the external online learning environment becoming more competitive, it was clear that a formalized approach was necessary. Learn about the steps the College has taken to develop a culture that is focused on strategic enrollment management including the organizational structure; core competencies of the Enrollment Management team; enrollment planning process and the importance of data and analyzing data to drive decisions. The successful enrollment growth that the College has experienced will be discussed in an interactive setting utilizing examples. The presenters will discuss the lessons learned and the impact of the cultural shift on this adult-serving institution.

Learning Objectives:

- Identify strategies to create a strategic enrollment management culture
- Define the core competencies of the Enrollment Management function
- Determine the steps to align key stakeholders throughout the institution
- Assess the elements of this model that can be applied at your institution
- Become familiar with pitfalls and mistakes to avoid in growing enrollments

Lead Presenter

Dr. Mary Ellen Caro is the Vice President for Enrollment Management and Learner Services at Thomas Edison State College, the state college in New Jersey created exclusively for adult learners. Dr. Caro oversees the Division of Enrollment Management and Learner Services, which encompasses the offices of Enrollment Operations, Learner Services, Military & Veteran Education, Marketing and Strategic Partnerships. As such Dr. Caro is a member of the Thomas Edison State College PresidentÕs Council and is responsible for leading the institutionÕs enrollment growth strategies and plans.

Dr. Caro joined the College in 2004 after a successful twenty-five year career at AT&T where she was an officer and Vice President leading global business units. She served as the CollegeÕs first dean of the School of Business and Management, where she played a key role in enhancing the curriculum of the schoolÕs undergraduate and graduate programs, increasing enrollment and creating the Bachelor of Science in Organizational Leadership degree program. In 2007, Dr. Caro was named Executive Vice Provost responsible for strategic partnerships, corporate-higher education programs, military education, graduate studies and mentor support services. Dr. Caro earned a bachelorÕs degree from the College of St. Elizabeth, masterÕs degrees from Rutgers University and Stanford University, and a doctoral degree from the University of Pennsylvania.