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How Do Institutions View Online College Students? Reactions to Primary Data

#Twitter: 
#olc53545
Presenter(s)
Andrew Magda (The Learning House, USA)
Session Information
October 16, 2015 - 10:45am
Track: 
Institutional Strategies & Innovations
Major Emphasis of Presentation: 
Practical Application
Major Emphasis of Presentation: 
Research Study
Institutional Level: 
Universities and Four Year Institutions
Audience Level: 
All
Session Type: 
Information Session
Location: 
Asia 3
Session Duration: 
45 Minutes
Session: 
Concurrent Session 10
Abstract

What are the motivations and priorities of today's online student? How do institutions meet those objectives?

Extended Abstract

In this session, data that surfaced in the Online College Students 2015 national study (sponsored by The Learning House and Aslanian Market Research) on how the online student have been trending younger and more price sensitive will be shared with the audience and reacted to by an institutional perspective. To role of practitioners and their responsible for both the marketing processes and the student support processes will be shared and how these can help make online programs a success.

Online College Students 2015 is an annual survey of more than 1,500 students enrolled in fully online degree or certificate programs. This session seeks to elaborate on key points of the survey from the institutional perspective, and is a follow up to a separate session in which the full array of findings will be presented.

Among the findings that will be discussed in detail are:

- The majority of today's online learners have enrolled in online study prior to their current program. They have experience and know what they want.
- More than 80 percent of undergraduate online learners enroll with previously earned credit. They want to have that credit accepted.
- Online learners are becoming increasingly price sensitive but still are seeking a quality experience. They want a low tuition bill but not a top quality education.
- There is a vast difference in the socio-economic status of online undergraduate and graduate students. They need to be handled differently.

Attendees to this interactive session will be asked to share their unique experiences and how they relate to the presented data.

Lead Presenter

Andrew is the manager of market research at The Learning House. He plays a lead role in the development of custom and large scale market research studies. He also assist partner institutions with their research needs and questions about their regional as well as the national online market. Andrew has prior experience in higher education, non-profit, and private sector market research, which he developed as a senior analyst at Eduventures and a project manager at the Center for Survey Research and Analysis (CSRA) at the University of Connecticut (UConn). At Eduventures, Andrew specialized in both primary and secondary market research projects focused on the online and non-traditional learner as well as conducted remote and on-site presentations of these studies. Andrew earned his M.A. in survey research from UConn and his B.A. in political science with a certificate in public opinion from Marist College.