Sponsor Videos

Software Secure

Keypath Education

Conference News

LinkedIn FaceBook YouTube GooglePlus www.instagram.com/onlinelearningconsortium


Download the Mobile App
IOS  |  Android
OLC Mobile App

Make your travel arrangements

Yoga with Jan

Add to my registration


American Higher Education in Crises book cover

Join keynote speaker Goldie Blumenstyk for a book signing.

Books are available for pre-purchase for $16.95 (+tax). 
Read more

Conference Program now posted! This year's line-up includes:


OLC Excellence and Effective Practice Award Recipients Announced


Add/remove sessions from the Program Listing on the website or in the mobile app to create a list of sessions you want to attend!

My Schedule

Join Keynoters Goldie Blumenstyck (Chronicle of Higher Education) and Phil Hill and Michael Feldstein (MindWires Consulting)

BYOD to learn, explore, and share knowledge within this lab environment

Test Kitchen

Save the Dates

22st Annual OLC International Conference
November 16-18, 2016 | Orlando, Florida | Walt Disney World Swan/Dolphin Resort

OLC Innovate 2016 - Innovations in Blended and Online Learning
April 20-22, 2016 | New Orleans, LA | Sheraton New Orleans Hotel

How Do Online Students Find Online Programs?

Steve Martinez (Apollidon Learning, USA)
Session Information
October 14, 2015 - 3:45pm
Institutional Level: 
Multiple Levels
Audience Level: 
Session Type: 
Vendor Showcase
Europe 8
Session Duration: 
45 Minutes
Concurrent Session 4

With nearly 25% of enrolled postsecondary students taking at least 1 online course, the time for having a clear online marketing agenda is more critical than ever to sustain and elevate your online program. Universities are uniquely positioned with the ability to deliver high authority content via the Internet that search engines demand.

Search engines, like Google, rank content based on trust and domain strength. These factors are a perfect opportunity for the university’s faculty to produce high quality sharable content in their respective fields. Every program should look to create topical content that is optimized for search engines, giving them the best opportunity to reach the largest targeted audience seeking those specific degrees. 

Lead Presenter

Steven Martinez, The Director of Digital Services at Apollidon Learning and is an Online Search and Reputation Management expert with over 10 years experience in both the in-house and agency side setting. His understanding for the technical and creative aspects of Search Engine Optimization (SEO) has kept him at the forefront of the online marketing industry.