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22st Annual OLC International Conference
November 16-18, 2016 | Orlando, Florida | Walt Disney World Swan/Dolphin Resort

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How Do Online Students Find Online Programs?

#Twitter: 
#olcapollidon
Presenter(s)
Steve Martinez (Apollidon Learning, USA)
Session Information
October 14, 2015 - 3:45pm
Institutional Level: 
Multiple Levels
Audience Level: 
All
Session Type: 
Vendor Showcase
Location: 
Europe 8
Session Duration: 
45 Minutes
Session: 
Concurrent Session 4
Abstract

With nearly 25% of enrolled postsecondary students taking at least 1 online course, the time for having a clear online marketing agenda is more critical than ever to sustain and elevate your online program. Universities are uniquely positioned with the ability to deliver high authority content via the Internet that search engines demand.

Search engines, like Google, rank content based on trust and domain strength. These factors are a perfect opportunity for the university’s faculty to produce high quality sharable content in their respective fields. Every program should look to create topical content that is optimized for search engines, giving them the best opportunity to reach the largest targeted audience seeking those specific degrees. 

Lead Presenter

Steven Martinez, The Director of Digital Services at Apollidon Learning and is an Online Search and Reputation Management expert with over 10 years experience in both the in-house and agency side setting. His understanding for the technical and creative aspects of Search Engine Optimization (SEO) has kept him at the forefront of the online marketing industry.