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American Higher Education in Crises book cover

Join keynote speaker Goldie Blumenstyk for a book signing.

Books are available for pre-purchase for $16.95 (+tax). 
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Conference Program now posted! This year's line-up includes:


OLC Excellence and Effective Practice Award Recipients Announced


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Join Keynoters Goldie Blumenstyck (Chronicle of Higher Education) and Phil Hill and Michael Feldstein (MindWires Consulting)

BYOD to learn, explore, and share knowledge within this lab environment

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22st Annual OLC International Conference
November 16-18, 2016 | Orlando, Florida | Walt Disney World Swan/Dolphin Resort

OLC Innovate 2016 - Innovations in Blended and Online Learning
April 20-22, 2016 | New Orleans, LA | Sheraton New Orleans Hotel

One of These Things is Not Like the Others: Creating a Differentiated Program to Drive Student and Program Success

Shane Keene (University of Cincinatti, USA)
Michael Gerhart (Pearson, USA)
Session Information
October 14, 2015 - 12:45pm
Institutional Strategies & Innovations
Major Emphasis of Presentation: 
Practical Application
Institutional Level: 
Multiple Levels
Audience Level: 
Session Type: 
Information Session
Oceanic 5
Session Duration: 
45 Minutes
Concurrent Session 2

Learn how University of Cincinnati built, and continues to adapt, a differentiated online program based on market analysis of industry demand.

Extended Abstract

When University of Cincinnati set out to bring their masters programs online, they wanted to make sure their program was differentiated from other possible degree programs out there. In order to do that, they wanted to take a look at the market and industry needs, and have those needs guide their decision on what programs and degrees to offer. This approach was different from how degree programs were traditionally decided on, so the administration had to find the right balance between meeting market needs to differentiate their program, and honoring the traditional academic standards for MHA and MSH degrees.

In this engaging and interactive overview of the lessons learned, the presenters will discuss their original market scan to determine the degree program needs, the change management process the administration went through to reshape the curriculum, and how they put in place market-driven feedback loops that allowed the programs to evolve with degree demand.

Participants who attend will walk away with:
á An understanding of one approach for building a market-driven, differentiated degree-program
á Suggested change management practices for building buy-in for a different type of curriculum model
á Ways to establish data-driven market feedback to help guide future program growth and differentiation