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Strategies for Online Program Selection

#Twitter: 
#olc53519
Presenter(s)
Andrew Magda (The Learning House, USA)
Scott Jeffe (Aslanian Market Research, EducationDynamics, USA)
Session Information
October 15, 2015 - 10:15am
Track: 
Institutional Strategies & Innovations
Major Emphasis of Presentation: 
Practical Application
Major Emphasis of Presentation: 
Theory/Conceptual Framework
Institutional Level: 
Universities and Four Year Institutions
Audience Level: 
All
Session Type: 
Information Session
Location: 
Oceanic 6
Session Duration: 
45 Minutes
Session: 
Concurrent Session 6
Abstract

Adding new online programs is a key part of increasing enrollments. But for many colleges and universities, understanding what programs to add can be confusing.

Extended Abstract

Let's take the guesswork out of decision-making.

Adding new online programs is a key part of increasing enrollments. But for many colleges and universities, understanding what programs to add can be confusing. Implementing online programs that take advantage of a school's already existing resources while helping the institution differentiate itself from its competition can feel like a guessing game. Now, help is available.

In this session, Andrew Magda, Market Research Manager of Learning House, and Scott Jeffe, Senior Director of Aslanian Market Research, will provide a checklist and framework to help schools select new online programs. Learn what questions to ask when considering an online program, and how to ensure that the program will serve your students. We will discuss:
- Sources for program ideas
- Constituents to consider
- Understanding your institutional assets
- How to interpret labor statistics
- Analyzing your competition
- Strongly messaging your programs to your regional audience
- And more

Lead Presenter

Andrew is the manager of market research at The Learning House. He plays a lead role in the development of custom and large scale market research studies. He also assist partner institutions with their research needs and questions about their regional as well as the national online market. Andrew has prior experience in higher education, non-profit, and private sector market research, which he developed as a senior analyst at Eduventures and a project manager at the Center for Survey Research and Analysis (CSRA) at the University of Connecticut (UConn). At Eduventures, Andrew specialized in both primary and secondary market research projects focused on the online and non-traditional learner as well as conducted remote and on-site presentations of these studies. Andrew earned his M.A. in survey research from UConn and his B.A. in political science with a certificate in public opinion from Marist College.