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Understanding the Online College Student: An Analysis of Preferences and Behavior

#Twitter: 
#olc54023
Presenter(s)
Carol Aslanian (Aslanian Market Research & EducationDynamics, USA)
David Clinefelter (The Learning House, Inc., USA)
Session Information
October 15, 2015 - 2:30pm
Track: 
Institutional Strategies & Innovations
Major Emphasis of Presentation: 
Research Study
Institutional Level: 
Multiple Levels
Audience Level: 
All
Session Type: 
Information Session
Location: 
Asia 4
Session Duration: 
45 Minutes
Session: 
Concurrent Session 8
Virtual Session
Abstract

Discover who is studying online and why as this session examines survey data from a sample of 1,500 past, present and prospective online students.

Extended Abstract

Online education is attracting more and more students each year; while overall enrollments in higher education continued to decline last year, enrollment in online programs once again provided a bright spot for growth.

Online college students are a unique demographic. Institutions that want to enter and expand in the increasingly crowded online education marketplace need to understand who these students are, how they select programs and institutions, and what they value in an online degree.

In this presentation, Dr. David Clinefelter, Chief Academic Officer of The Learning House, Inc., and Carol Aslanian, Senior Vice President of Research at EducationDynamics, will share the results from "Online College Students 2015: Comprehensive Data on Demands and Preferences," and will identify trends emerging from survey data collected over the past four years.

Since 2012, "Online College Students" reports have shared findings from annual national surveys of 1,500 prospective, current and recently graduated online students. This session will discuss the results of the 2015 survey as well as trends identified over the past four years, including:

- Most popular online fields of study
- Factors that inform how online students select a college/university
- Demographics of who is studying online
- Effectiveness of various marketing messages
- Student learning preferences for online classes

Lead Presenter

Carol B. Aslanian is Founder of Aslanian Market Research (AMR) and a Senior Vice President at EducationDynamics. AMRÕs services focus exclusively on the demands and preferences of adult and online students. From 2000 to July 2009, she was President of Aslanian Group in New York City, and between 1980 and 2000 she served as director of the Office of Adult Learning Services at the College Board.

Ms. Aslanian is a national authority on the characteristics and learning patterns of adult/online students and has made hundreds of presentations to educational institutions, state agencies, and national associations. Ms. Aslanian co-authored several landmark reports that described the causes and timing of adult learning Americans in Transition: Life Changes as Reasons for Adult Learning (1980), How Americans in Transition Study for College Credit (1985), and Higher Education in Partnership with Industry (1988),Adult Students Today (2001), Trends in Adult Learning Ð A Snapshot (2006), Hindsight, Foresight, Insight: Understanding Adult Learning Trends to Predict Future Opportunities (2008), and finally four annual reports on online education: Online College Students (2012, 2013, 2014, 2015)