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22st Annual OLC International Conference
November 16-18, 2016 | Orlando, Florida | Walt Disney World Swan/Dolphin Resort

OLC Innovate 2016 - Innovations in Blended and Online Learning
April 20-22, 2016 | New Orleans, LA | Sheraton New Orleans Hotel

How Do You Stack Up? Mystery Shopper Results of Lead Communication Plans for Online/Blended Programs

Hannah Wilkey (Hobsons, USA)
Pat McGraw (Hobsons, USA)
Additional Authors
Derek Marrero (Hobsons, USA)
Session Information
July 7, 2015 - 3:30pm
Institutional Leadership & Strategy
Areas of Special Interest: 
Institutional Initiatives
Major Emphasis of Presentation: 
Research and Evaluation
Institutional Level: 
Universities and Four Year Institutions
Audience Level: 
Session Type: 
Information Session
Plaza Court 3
Session Duration: 
50 Minutes
Concurrent Session 2

Is your communication hindering enrollment to your programs? Using our study of lead follow up communication plans compare yourself to other programs and discover improvements.

Extended Abstract

With little to no geographic restrictions students considering online and blended programs often request information and apply to multiple programs before making their final enrollment decision. In addition to the program offerings the communication your team has with these potential students has been shown to have a large impact on their ultimate enrollment decision. The goal of this information session is to share the findings of Hobsons lead follow up communication mystery shopping study and help your team understand how you compare to other blended and/or online programs. By understanding the communication plans other institutions are employing to their leads you can look at your own communication plans and see how you compare on messaging, timing, and overall effectiveness. Understanding where you excel and where you fall short will allow your communication team to focus their attention on improvement areas that will make an impact.

Lead Presenter

Hannah Wilkey, a Research and Insights Manager within the consulting division of Hobsons works with client, internal and industry data to highlight trends and insights that help optimize online and blended recruitment and retention efforts for her clients.

Previous to her time at Hobsons, Hannah spent five years at a WPP digital agency where she led acquisition, research and measurement projects for fortune 500 companies in pharmaceutical/finance, CPG, and healthcare. Hannahs ability to synthetize large amounts of information, clearly explain and efficiently implement her learnings has led to dramatic enrollment and revenue gains for her clients.