Publish or Perish: Will OER Kill the Publishing World or Fit In It?

Dr. Phil Ice (American Public University System, US) - Panel Moderator
Neil Allison (McGraw-Hill, US)
David Lindrum (Soomo Publishing, US)
Dr. Laura Pople (Xplana, US)
Dr. Gerry Hanley (MERLOT, US)
Kelly Fischbach (Barnes/Noble, US)
Session Information
July 12, 2011 - 8:30am
Session Type: 
Plenary Session
Imperial Ballroom
Session Duration: 
70 Minutes
Virtual Session
Session Chair: 
Kathleen Ives

As paradigms around digital media continue to be transformed, the role of traditional publishers must also evolve. With the expansion of participant communities and governmental support for open educational resources (OER) increasing, the options for resource provisioning are rapidly changing. Does the world of OER coexist with for-profit publishing or are they parallel tracks? Publishers have been able to serve customers in ways not yet tested by OER distribution and dissemination methods. However, the question of how traditional publishers can effectively provision under-resourced markets more effectively remains unclear. This session will examine the role of OER and traditional publishers in the emerging landscape. Emphasis will be placed on stakeholder perceptions and buy-in, with a focus on areas of likely contention and innovation. 


Lead Presenter
 Kelly Fischbach Kelly Fischbach is the Director of Digital Education Content at Barnes & Noble. She has a deep passion for the intersection of content, learning, and technology, and currently works with Higher Education publishers and other content providers to enhance the experience of B&N's NookStudy product for students and faculty. Kelly has a Master's in Educational Media & Technology from Boston University, and an MBA from Columbia University with a focus on Media & Entertainment.
Neil Allison is the Director of Institutional Solutions at McGraw-Hill Higher Education. His focus is on helping institutions enrich learning and improve affordability with innovative digital products and services. He has served in business development, marketing, and strategy/consulting roles for Blackboard, SMARTHINKING, the Gates Foundation, the World Bank, and Pearson Education. Neil holds a masters in public policy from Harvard University, with a specialization in education and labor.
David Lindrum

Soomo Publishing's founder and CEO, David Lindrum, has spent the last 15 years working with professors and publishers to create effective learning interactions.  Previously David was the founder of MetaText, an early platform for digital textbooks acquired by netLibary, and then founded and led Shadowbox Design which developed web resources for Pearson's MyLabs, McGraw-Hill's Catalyst and similar resources for Cengage, Houghton-Mifflin, Wiley, Norton and others.

  Dr. Laura Pople
Gerry Hanley Gerard L. Hanley, Ph.D. is the Executive Director of MERLOT (Multimedia Educational Resource for Learning and Online Teaching) and Senior Director for Academic Technology Services for the California State University, Office of the Chancellor. At MERLOT, he directs the development and sustainability of MERLOT’s innovative open education resources, services and consortium of higher education institutions, professional societies, corporations, and other digital libraries. At the CSU, Gerry oversees the development and implementation of systemwide academic technologies, digital library systems and resources, and accessible technology initiatives supporting CSU’s 23 campuses serving over 400,000 students. Previously held positions in the CSU include Professor of Psychology, Director of Faculty Development and Director of Strategic Planning.
 Phil Ice Dr. Phil Ice is the Associate Vice President of Research and Development at American Public University System (APUS) and Vice President of Research & Development for Sage Road Analytics, LLC. His research is focused on the impact of new and emerging technologies on cognition in online learning environments. Work in this area has brought him international recognition in the form of three Sloan-C Effective Practice of the Year Awards (2007, 2009 and 2010). Sloan-C has also recognized Phil through awarding a team he led at APUS with the Gomory Award for Data Driven Quality Improvement in 2009. He has been recognized by industry through membership in Adobe's Education Leaders Group and Adobe's Higher Education Advisory Board, as well as a recipient of the Adobe Higher Education Leaders Impact Award, 2010. His work has covered the use of technology mediated feedback, which has been adopted at over 50 institutions of higher education in five countries, multi-level institutional assessment techniques and application of semantic analysis for mapping institutional learning assets. Phil has conducted over 100 peer reviewed and invited presentations and workshops, as well as authoring more than 20 articles, book chapters and white papers related to the integration of emerging technologies in eLearning. Other examples of his research include the use of embedded asynchronous audio feedback mechanisms, using web 2.0 tools for collaborative construction of knowledge through integration of RIA’s and remote observation of student teaching experiences using asynchronous, flash-based environments. Phil is also involved with seven other researchers in the United States and Canada in numerous other research initiatives related to the Community of Inquiry Framework. This research has resulted in the development of a validated instrument that captures the intersection of Teaching, Social and Cognitive presence in online learning environments. Phil Ice holds an Education Doctorate in Curriculum and Instruction with minor concentrations in Instructional Technology and Science Education.